Outlet Manager (Ilorin)

Job Summary

The Outlet Manager (Business Development) is responsible for leading branch operations, driving market expansion, and steering the overall strategic and financial performance of the branch.

The role focuses on managing branch business development staff, identifying regional opportunities, cultivating strategic client and partner relationships, and executing targeted business growth initiatives.

The Branch Manager holds direct accountability for achieving branch revenue targets, managing branch business development budgets, ensuring ROI on customer acquisition initiatives, and maintaining operational efficiency, client retention, and full regulatory compliance across all branch engagements.

Responsibilities

Branch Operations Management

• Oversee day-to-day branch operations to ensure seamless execution of business processes and exceptional service delivery.
• Establish operational standards, maintain a customer-centric branch environment, and streamline workflow processes to optimize turnaround times.
• Lead, coach, direct, and motivate Business Development Officers and branch staff to consistently achieve and exceed individual and team goals.
• Conduct periodic performance evaluations, identify skill gaps, and implement targeted training and staff development programs.

Business Development, Strategy & Revenue Growth

• Manage the complete sales and business development lifecycle within the branch, driving high-value lead generation, pipeline maturation, and deal conversion.
• Set, track, and exceed assigned branch revenue, volume, and portfolio expansion targets.
• Manage the complete sales and business development lifecycle within the branch, driving high-value lead generation, pipeline maturation, and deal conversion.
  

Collaboration, Service Delivery & Regulatory Compliance

• Partner collaboratively with Underwriting, Operations, Claims, Risk, and Finance teams to ensure seamless participant onboarding, timely service delivery, and operational alignment.
• Ensure all branch business development practices, transactions, and staff activities fully comply with internal governance policies and external regulatory standards.
• Enforce robust risk management and ethical standards across all branch initiatives.

Market Representation

• Represent the organization in local business communities and industry events.
• Identify local market trends and opportunities.

Data Protection & Confidentiality

• Uphold the highest standards of confidentiality in handling company-related information, ensuring compliance with data protection laws and internal policies.
• Adhere to the company’s information security guidelines, including proper storage, transmission, and disposal of sensitive materials.
• Promptly report any suspected data breaches or unauthorized access to the appropriate company authority.
• Participate in periodic data protection training to stay informed about evolving security risks and best practices.
  

General Assignment

• Execute any other duties and tasks that may be designated or assigned by the Company.
• Participate in the knowledge sharing programme of the department and the company
• To provide supports to the Chief Business Development Officer as may be required towards serving the Board, Management and staff.

Qualification

• Bachelor’s degree in Business Administration, Marketing, or related fields.
• 5+ years of experience in business development, with at least 2 years in a leadership role.
• Proven track record of achieving sales targets.
• Relevant certification such as CIIN (Chartered Insurance Institute of Nigeria) is an added advantage.

Skills and Competencies

• Strong leadership and team management skills.
• Excellent communication and interpersonal abilities.
• Analytical skills to assess market opportunities and performance metrics.
• Proficiency in CRM software and Microsoft Office Suite.

KPIs and Performance Metrics

1. Sales Growth: Percentage increase in branch sales revenue.
2. Client Retention: Percentage of clients retained and repeat business generated.
3. Staff Productivity: Achievement of individual and team sales targets.
4. Operational Efficiency: Reduced turnaround times and improved service delivery.
5. Market Presence: Number of new customers acquired within the branch territory.