JOB DESCRIPTION FOR E-CHANNEL EXECUTIVE
JOB SUMMARY:The E-channel Executive is responsible for managing and optimizing online channels to drive customer engagement and sales. It also requires strong digital marketing skills, a deep understanding of customer behavior, and a passion for innovation.
Key Responsibilities:
- Manage and maintain the organization's electronic channels, ensuring accuracy, completeness, and timeliness of information.
- Develop and implement strategies to enhance the user experience, increase engagement, and drive conversions.
- Collaborate with internal stakeholders to develop and publish content, including text, images, and videos.
- Monitor and analyse performance metrics, including website analytics, social media engagement, and customer feedback.
- Identify and troubleshoot technical issues, working closely with IT teams to resolve problems quickly.
- Develop and maintain relationships with external partners, including vendors and suppliers.
- Stay up-to-date with industry trends and best practices, applying this knowledge to continuously improve the organization's electronic channels.
QUALIFICATIONS:
- Education: Bachelor’s degree in Computer science, Marketing, Business Administration, or related fields
- Certifications: Relevant certifications are an advantage.
- Experience: Minimum 0-3 years of experience in managing electronic channels, including online portals, mobile applications, and social media platforms
- Creative and innovative thinking.Excellent communication and interpersonal skills.
- Strong analytical and problem-solving skills.Ability to work independently and as part of a team.
- Ability to maintain accurate and up-to-date records.
- Strong understanding of digital marketing principles and tools.
- Proficiency in website analytics.
- Website Traffic: Measures the number of visitors to the website.
- Conversion Rate: Indicates the percentage of website visitors who complete a desired action (e.g., purchase, sign-up).
- Customer Acquisition Cost: Measures the cost of acquiring a new customer.
- Customer Retention Rate: Measures the ability to retain existing customers.
- Social Media Engagement: Assesses the level of engagement with the brand on social media platforms.
Unsolicited Applications
Candidates are encouraged to send us unsolicited applications because we consider unsolicited resumes and file them for future recruitment.
